Why Our Experts Rate This Prime Day OLED TV Deal

We love it when another Amazon Prime Day arrives. This one runs from 8-11th July 2025 and our experts have been busy hunting down the very best tech deals to help you bring your favourite movies and shows to life. But it wouldn’t be an Empire-worthy Amazon sale without some serious discounts on one our favourite entertainment brands: LG. And not just any LG either – this LG OLED55C45LA 55-Inch 4K smart TV has a huge £200 off in the Prime Day sale and is a leader in its class.

There aren’t too many brands that repeatedly ticks all of the boxes when it comes to high-end features that appeal to movie and TV fans, but LG is definitely on our shortlist of the best TVs. As a 2024 model from LG, it comes sporting more advanced features than some equally-priced 2025 models from lesser brands.

We also featured this outstanding OLED in our rundown of the best 55-inch TVs, as the LG OLED55C45LA is part of LG’s Evo range. That means that it has better brightness, colour accuracy and superior AI picture processing than non-Evo models. In our book that’s definitely worth spending a few extra pounds on.

Save over £330 during the Amazon Prime Day sale

LG

Price: £859.99 (was £1,199.99)

Pros & ConsSpecifications

Pros

• Class leading OLED panel and AI picture processing
• Excellent support for high-end sound and vision formats like Dolby Atmos and Vision
• A top choice for serious gamers thanks to the high refresh rate and low input lag

Cons

• Built-in speakers are good with virtual upmixing, but we recommend a soundbar for better Atmos support

Resolution	4K
Screen type	OLED
Refresh rate	120Hz
HDR	Yes – including Dolby Vision and HDR 10 Pro
Connectivity	Wi-Fi, Bluetooth, 4x HDMI, 3x USB-A, 1x Optical out
Audio	40W 2.2 channel speakers (virtual up-mixing to 9.1.2)
Smart features	Web OS, Alexa built-in
Energy rating	F
Dimensions	23 x 122.2 x 75.7 cm
Weight	22 kg

Price: £859.99 (was £1,199.99)

Taking a closer look, this LG has the latest Gen7 AI chip which has been designed specifically for getting the best out of OLED panels. There’s also the excellent Brightness Booster technology that boasts a 30 per cent uptick in brightness over LG’s non-Evo models. But of course this wouldn’t be quite as stunning without the inky deep blacks of that 4K panel, enhanced even further by top-end HDR (High Dynamic Range) support for over a billion colours, including Dolby Vision and HDR10 Pro.

It’s no slouch for gamers either, as its 120Hz refresh rate, low input lag and 1 millisecond response time rivals some of the best gaming monitors. Your 4K gaming, movies and TV shows will look spectacular, but they’ll also sound amazing too thanks to the inclusion of Dolby Atmos.

As for smarts, this LG has plenty. The remote control includes a built-in voice command, and the whole set works with Amazon Alexa, which means you can control the TV or your smart home using a device like the Amazon Echo Dot (currently heavily discounted).

To take advantage of the saving you need to be a Prime member. If you’re not already subscribed you can sign up for a free trial.

Not sure about the LG but still looking to save a new TV? Visit our guide to the best Amazon Prime Day TV deals or check out some other options below.

Shop more TV deals

Hisense

Hisense’s Pro display delivers silky-smooth 144Hz QLED visuals with VRR, ALLM, and FreeSync Premium Pro for ultra-responsive, tear-free gaming and sports. Enjoy rich Dolby Vision IQ, HDR10+ colours, and immersive contrast – plus punchy sound with Dolby Atmos and a built-in subwoofer. Add intuitive VIDAA U7, Freely, and HDMI 2.1 ports, and you’ve got one of the best plug-and-play gaming TVs, just behind LG.

Pros & ConsSpecifications

Pros

• 144Hz QLED panel with Dolby Vision IQ and HDR10+
• VRR, ALLM, and FreeSync Premium Pro for buttery-smooth gameplay
• Built-in subwoofer and Dolby Atmos

Cons

• Additional soundbar would push it into home cinema territory

Resolution	4K
Screen type	QLED
Refresh rate	144Hz
HDR	Dolby Vision IQ, Dolby Vision, HDR10+, HDR10+, HLG
Connectivity	HDMI x 4, USB x 2, Bluetooth 5.0, Wi-Fi
Audio	40W, Dolby Atmos, Dolby MS12, DTS:X
Smart features	Operating System: VIDAA U7.6, Voice Assistant: Alexa
Energy rating	E
Dimensions	83.6 x 145.1 x 7.5 cm (with stand)
Weight	19.2 kg (with stand)

Amazon

Price: £459.99 (was £749.99)

Amazon’s 55-inch Omni QLED delivers excellent contrast and deeper blacks using 64 individual dimming zones for impressive movie nights. It supports 4K at 60Hz plus HDR for rich and accurate colours – including the superior HDR10+ and Dolby Vision flavours. There’s hands-free control thanks to Alexa too. If you want a premium home theatre feel without the high price, this is a solid pick.

Pros & ConsSpecifications

Pros

• Deeper contrast and better brightness control thanks to the QLED panel
• Excellent HDR support for extra colour from Dolby Vision and HDR10+
• Alexa for easy voice-control

Cons

• Only 60Hz, so serious gamers might need to look for higher

Resolution	4K
Screen type	Mini LED
Refresh rate	144Hz
HDR	Dolby Vision IQ, HDR10+ Adaptive, HDR10, HLG
Connectivity	HDMI x 4, USB x 1, Bluetooth, Wi-Fi
Audio	Dolby Atmos 2.1
Smart features	Operating System: Fire TV, Voice Assistant: Alexa
Energy rating	F
Dimensions	92 x 145 x 36 mm (with stand)
Weight	21.3 kg (with stand)

Price: £459.99 (was £749.99)

TCL

With its 144Hz QD-Mini LED panel and HDR support, this TCL offers striking detail and colour, making it a bit of a superstar at this price. The extra colour palette of HDR includes Dolby Vision, and you have Dolby Atmos sound, so you’re in for an epic movie experience.

Pros & ConsSpecifications

Pros

• Superb brightness and colour from the QD-Mini LED panel
• Excellent 144Hz refresh rate for silky smooth gaming and motion
• Dolby Vision and Dolby Atmos offer a high-end movie experience

Cons

• For better Atmos, buy a soundbar

Resolution	4K
Screen type	Mini LED
Refresh rate	144Hz
HDR	Dolby Vision IQ, HDR10+, HDR10, Hybrid Log Gamma (HLG)
Connectivity	HDMI x 4, USB x 1, Bluetooth 5.0, Wi-Fi
Audio	6 speakers, 60W, Dolby Atmos
Smart features	Operating System: Google, Voice Assistant: Alexa
Energy rating	F
Dimensions	86.9 x 144.5 x 29.8 cm (with stand)
Weight	26.2 kg (with stand)

What is Amazon Prime Day?

Amazon Prime Day is an annual shopping event. During the sale there are major discounts and special deals to be found on a wide range of products across the Amazon website.

When is Prime Day 2025?

Amazon Prime Day 2025 is not, in fact, a single day. The sale takes place from the 8th to the 11th July.

How to get Prime Day deals

Only Amazon Prime members can access Amazon Prime Day deal (but it’s easy to start an Amazon Prime trial if you’re not currently a subscriber).

Why should you trust us?

We’re dedicated to ensuring that any information we provide is accurate and detailed. We’re constantly researching a range of tech products so that we’re always up to date with any shifts in the market, and in turn, we hope to keep you updated as well. We consider anything less than complete honesty a disservice to our readers and our reputation as a trustworthy source of unbiased, accurate product information.

Our writing team has plenty of experience testing and writing about technology, and they use that expertise in all of our articles, reviews, and advice pieces. They have complete control over their articles and choose products that they believe best match the needs of our readers. We do not accept payment for reviews. Though we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections. These links allow us to keep doing what we love: creating meaningful and valuable consumer product advice. Find out more about how we recommend products.

Chris Duffill is a senior tech reviewer experienced in hunting down the best tech deals during the various Amazon sales events that run throughout the year. He writes for Empire, What’s The Best, Yours, Closer, Heat and other brands. He specialises in home entertainment and audiovisual tech, including TVs, projectors, speakers, amplifiers, turntables and more.

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