The Pulse of Entertainment: R&B’s Mike Clark Jr. Goes Country on New Atlantic Records Single ‘Keep On Steppin’ | WATCH
*“I shot it at a show in Columbia, South Carolina,” said rising superstar Mike Clark, Jr. about the music video to his new single “Keep On Steppin” (Atlantic Records). “‘…Steppin’ was already trending when we decided to shoot a video at the next show.”
The new single from Mike Clark Jr. is ‘Keep on Steppin” follows the success of his “Auntie Outside” single. The Macon, Georgia native is a Soul/R&B singer that turned Country, because as he told me, “I am a Jack-of-all-Trades. My music goes all-over.”
To inspire him to go Country, his brand or look changed naturally one day just by chance.
“I had a show by the river front,” he recounted the moment he started wearing a cowboy hat, now his trademark. “This guy walked outside wearing a cowboy hat. I said, ‘Man, that hat is hard!’ He said, ‘You want it?’ I said, ‘Yea!.’ I been wearing it ever since.”
Mike Clark, Jr. started to video-tapping himself singing cover songs on TikTok (such as Johnny Gill’s, “My, My, My”) when he was “discovered” by the team responsible for the success of Soulja Boy. He was working at McDonald’s at the time. He has also worked in lawn care, carpentry and club promotions.
“I went viral,” Clark, Jr. pointed out as to how he was “discovered” and then ended up signing with Atlantic Records. “I was doing covers, small clips.”
“I just turned 21 in July. It’s going on three years now,” Mike said when I asked when he started taking his singing talent seriously. “I’ve been on TikTok for a while. That’s where I met my team. Then we started recording (‘Auntie Outside’).”
He has a lot of Gen-Z followers, as well as their parents and grandparents. His TikTok platform has over 120,000 followers and one million likes. His “Keep On Steppin’” single’s music video has over 500,000 views on YouTube – after only three months.
“I recorded ‘Auntie Outside’ in May, 2023,” he added.
Mike Clark, Jr. said they even made up a line-dance for his previous single “Auntie’s Outside” which you can see in his music video for the song.
Since he is young, I asked if he sees himself in the music business in the far future and he said, “I do see me doing this in the future. Continuing to make great music, feel good music – that cook-out music.”
Cultivated in the church, Mike Clark, Jr. brings that soulful sound to his performances that have been for crowds of 50 to 50,000. www.MikeClarkJr.com
SYNDICATED COLUMN: Dr. Eunice Moseley has an estimated weekly readership of over one million with The Pulse of Entertainment. She is also a Business Management/Public Relations Strategist and Consultant at Freelance Associates and is Promotions Director (at-large) for The Baltimore Times. www.ThePulseofEntertainment.com. EVENTS: “Uplifting Minds II” Entertainment Conference (ULMII), founded by Eunice in 1999, is into its 26th year. Next events are coming to Baltimore via Zoom Saturday April 19, 2025, presented by Security Square Mall and The Baltimore Times, and Los Angeles via Zoom Saturday, November 8, 2025. The ULMII event is a free entertainment conference offering a Professional Panel Q&A Session, a Professional Talent Showcase and National Talent Competition (vocal, songwriting, dance and acting) where aspiring artists have a chance to receive over $20,000 valued in prizes/product/services. Log onto www.UpliftingMinds2.com RSVP for Zoom Access at EventBrite.com or email info@thepulseofentertainment.com.
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