Our Pick Of The Best Amazon Prime Day TV Deals To Shop Today

Amazon Prime Day means huge discounts on TVs. If you’re in the market for a new telly this could be your opportunity to pick up the essential piece of tech for any movie lover at a record low price.

We’re no strangers to Amazon sales, so know what to look for and what represents a genuine saving. Whether you’re after a small screen for a bedroom, a big living room display, ultra-high-definition, an OLED or a QLED, there are bargains to be found.

Brands which feature among our selection of the best TVs feature in the deals. Plus, if you want to boost the performance of your new buy even further, we’ve highlighted some of the accessories which are also on sale and can make all the difference to your film night (like a budget soundbar).

How we selected the best Prime Day TV deals

Researching and testing consumer tech is what we do and we’ve created guides for TVs of all sizes and specs. During Prime Day, we’ve focused on the deals that offer a significant reduction from RRP, value for money and advanced features. We’ve included a variety of sizes in our selection below so that there are options for different budgets and spaces.

The Best Amazon Prime Day TVs

Hisense

More than one Hisense features in our guide to the best 55-inch TVs. We rank this one highly for its QLED display and Dolby Vision Atmos sound.

Amazon

Price: £299.99 (was £549.99)

We love a QLED display, and this one especially catches our eye because it’s so affordable now. It’s even our top pick in our guide to the best 43-inch TVs.

Price: £299.99 (was £549.99)

LG

Price: £129.99 (was £349)

Featured in our guide to the best 32-inch TVs, this display from LG has its price slashed significantly. It’s the perfect pick for a bedroom screen.

Price: £129.99 (was £349)

Sony

This Sony Bravia TV is almost half off in the Amazon Prime Day sale, and there’s a lot to like about it. We’re fond of its sleek design, with slim bezels that won’t distract from the visuals.

TCL

TCL have combined quantum dot and mini LED technology for superior colour range and accuracy in this 55-inch model. It has HDR Premium and Dolby Vision to take advantage of that display too. Dolby Atmos sound and Alexa tie up the package nicely. Originally £180 off, but with an extra £12 now shaved off the price, you’ll be saving a total of £192.

Hisense

This Hisense is our best overall 32-inch TV pick. It packs much more than we’d expect for a TV of this size and budget – including having a QLED display – and it’s now even more affordable.

LG

Price: £859.99 (was £1,199)

There are few brands that can compete with LG when it comes to stunning OLED displays, and this 55-inch model is part of the Evo range – which means better brightness, contrast and colours than a regular OLED. The 65-inch version (LG OLED65C45LA) is also on sale this Prime Day.

Price: £859.99 (was £1,199)

Philips

This Philips Ambilight 43-inch TV will light the wall behind it with colours that match the on-screen action. With a huge 42 per cent off right now, adding more immersion to your entertainment just got cheaper.

Samsung

You can’t go wrong with a Samsung TV, and with over £70 off its initial price, this 55-inch display grabs our attention. The Object Tracking Sound Lite provides an immersive sound experience, and the 43-inch, 50-inch and 65-inch versions get the same 16% cut.

Toshiba

A 65-inch TV often comes at a high price, but this Toshiba has already dropped from £429 to £329 for Prime Day, and is now even lower at just £317. And this one comes loaded with features, from HDR10 for over a billion colours to Dolby Atmos for superior surround sound.

Philips

This Philips TV is our choice of the best 40-inch set for Freeview and Freesat. If you have a satellite dish and an aerial and want to make use of both then this is a great option.

Prime Day Deals on TV accessories

There are plenty of additional pieces of kit which can enhance your TV viewing, and some will be essential. Wanting to wall mount your new purchase? You’ll need a bracket. Looking for sound that fills a room? A speaker setup is a must. Here are some other Prime Day sale items to consider.

29% off for Amazon Prime Day

BONTEC

Price: £24.98 (was £34.99)

Nothing beats wall-mounting your new TV for that sleek, modern look. It’s a huge space-saver too. This BONTEC wall mount can support TVs that weigh up to 45 kilograms, and will fit sizes from 23-70 inches using a VESA mount as large as 400 x 400 mm. Best of all, it can tilt and swivel for maximum adjustability.

Price: £24.98 (was £34.99)

Denon

The vast majority of TVs have speakers that really need a serious boost, especially when it comes to surround sound. This Denon DHT-S218 has a huge discount right now, and it even supports Dolby Atmos, bringing 3D sound effects to your movies, shows and games.

WHOOSH!

Price: £21.24 (was £24.99)

So, you’ve bought a shiny new TV – now you need to keep it that way with this WHOOSH! cleaning kit. The soft microfibre cloth and special cleaning spray is safe to use and brilliant for keeping those fingerprints at bay.

Price: £21.24 (was £24.99)

ULTIMEA

Price: £159.99 (was £199.99)

Ultimea has gained awards all over the world for its audio products. This Poseidon D60 surround system manages to do what many other budget options: provide a wireless subwoofer and two wired surround speakers as standard.

Price: £159.99 (was £199.99)

How to find the best Amazon Prime Day tech deals

As well as our breakdown of the best deals for film fans, TV lovers and gamers, we’ll also send out a newsletter with the latest information and relevant discounts. Sign up to the Empire newsletter now to avoid missing out.

Here are some other tips on how to discover the bargains which are right for you:

Watch A Deal: You can preview, track and shop limited time Lightning Deals with help from the alerts on the website as well as in the Amazon app.

Deal Alerts: Subscribe and receive deal alert notifications for recently searched and viewed items onsite and in the app. Visit the Amazon Prime Day event page on the Amazon Shopping app to create deal alerts and receive push notifications during the event.

Wish List: Add items to your Wish List and receive notifications if your top picks are included in an Amazon Prime Day deal.

We’d also encourage use of tools such as CamelCamelCamel and Keepa. These confirm how low the price of items are relative to other times of the year and ensure that you’re truly getting the best Amazon Prime Day deals.

What date is Amazon Prime Day 2025?

Amazon Prime Day has started and is, in fact, four days this year. Prime members can shop deals from 8 July to 11 July.

Is Prime Day two times a year?

No, Amazon Prime Day is once a year. However, since 2022, Amazon has also had another major sales event with Prime-exclusive deals. Normally occurring in the autumn, this is known as Prime Big Deal Days. This is in addition to a Spring sale and Black Friday events.

Is the Amazon Prime Day only for Prime members?

Yes, Amazon Prime Day deals are for Amazon Prime members. However, anyone without an active membership can begin one via a free trial of Amazon Prime.

David Ker is a journalist with a decade’s experience in print and digital publishing. He appreciates technology made with its environmental impact in mind and which presents him a further means to pursue his love of music, reading, games, TV and film. Above all, with so many options out there, he’s interested in products that display something out of the ordinary and offer value for money. Hard to please, he assures Empire readers that he’ll be a discerning critic on their behalf.

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