*In case you like a Krispy Kreme doughnut with your McDonald’s breakfast meal, enjoy it while you can.
The partnership between the fast-food giant and the popular doughnut rand is coming to an end after only a few months, according to NBC News. In a joint statement released June 24, the news was made official, concluding an ambitious plot to sell Krispy Kreme treats in all U.S.-based McDonald’s locations by the end of 2026.
Headlines from the companies’ alliance came in March 2024, when they announced the collaboration. A little more than six months later, the effort was underway. Despite its money-making intentions, expectations of a successful effort failed to ignite interest and sales. So much so that Krispy Kreme put everything on hold last month, citing a need to boost sales.
Noting the defeat in a joint release, Krispy Kreme CEO Josh Charlesworth admitted the partnership was an “unsustainable” venture.
“Ultimately, efforts to bring our costs in line with unit demand were unsuccessful, making the partnership unsustainable for us,” he said.
For McDonald’s, the end of its Krispy Kreme union was a shrugging off point, despite its happiness with the pairing. The company revealed Krispy Kreme edibles were sold in only about 2,400 of McDonald’s approximately 13,500 U.S. stores as of March 30. A “small” part of its big breakfast business, to hear Mickey Ds tell it.
When it’s all said and done, the final day the Golden Arches will stop selling Krispy Kreme doughnuts will fall July 2.
The end of the venture comes as the companies struggle to win back food lovers amid troubling times.
McDonald’s value offerings have been unsuccessful with inflation maintaining its grip on low- and middle-income consumers. On the other side, Krispy Kreme is not doing any better with millions of dollars in losses.
In terms of stock, McDonald’s stock is down slightly so far in 2025. Krispy Kreme? Its stock fell more than 73%.
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