Justin Bieber is reportedly releasing his long-awaited seventh studio album Friday.
The project will mark the pop star’s first album release since 2021’s Justice.
The news, first reported by The Hollywood Reporter, comes after a billboard with the word “swag” was spotted Thursday in Iceland, where he was rumored to have traveled in April to finish the new album. An identical billboard has since been seen in Los Angeles.
It’s unclear what the surprise album is titled, but it’s believed to be Swag. According to the outlet, sources have said it will feature guest performances from Gunna, Sexyy Red, and Cash Cobain.
Bieber has apparently been hosting “jam sessions” at his LA Home in recent months, sources told THR.
The Independent has contacted Bieber’s representatives for comment.
More to come…
