Just when you thought that the Amazon Prime Day sale couldn’t get any better, an Apple deal arrives to brighten your day. And this one isn’t to be missed. Our experts keep a keen eye on the best tech deals during sales events, but we rarely see discounts on Apple iPhones or other Apple devices, deals on Airpods and MacBooks are often thin on the ground too. But what we really love about Apple devices are the quality of the visuals and audio for watching our favourite movies and shows while out and about.
Yes, we all prefer sitting down in front of one of the best 65-inch TVs, but sometimes you need to take your entertainment with you. That’s where the excellent iPhone 16e comes in. First up, that 6.1-inch screen is classic Apple – a beautifully vibrant, high contrast Super Retina XDR display. What that means is that you’re getting an OLED screen that supports HDR (High Dynamic Range) for superior colours and deep blacks that your films and shows deserve.
Apple Savings For Amazon Prime Day
Apple Price: Varies depending on model
Pros
- Fantastic performance for entertainment thanks to the Super Retina OLED display
- Classic Apple excellence in both design and build quality
- Long-lasting battery for lengthier viewing sessions away from mains power
Cons
- Built-in speaker is not the loudest – we recommend investing in Apple Airpods
| Display | 6.1‑inch Super Retina XDR OLED, 2556×1179 pixels, 60Hz |
| Cameras | 48MP Fusion main camera, ultrawide camera, 12 MP selfie camera |
| Processor | Apple A18 chip |
| RAM | 8GB |
| Storage | Varies |
| Battery life | Up to 26 hours of video playback |
| Dimensions | 147.6 x 71.6 × 7.80 mm |
| Weight | 170 g |
Price: Varies depending on model
Next on the list of star features for the iPhone 16e is the seriously long battery life. With this phone you could watch up to 26 hours of video between charges – that’s around two whole seasons of Star Wars: Andor. Perks for movie buffs aside, the Apple A18 chip is it’s latest model, packing Apple Intelligence and enough processing power to handle all of your apps. The 48 megapixel main camera is notable too, offering high-res images, plus a 12 megapixel selfie camera. Your next trip to a Comic Con or film premiere will be captured in all of its colourful glory, and storage is a decent 512GB too.
The big Amazon Prime Day sale runs from 8-11th July 2025, but remember: to take advantage of these Apple discounts you need to be a Prime member. If you’re not already subscribed you can sign up for a free trial.
Watching the latest movies on an iPhone’s OLED screen is a must for movie fans ©Harvey Isitt, Empire
Other Apple Amazon Prime Day Deals
Watching entertainment on the move on your iPhone means investing in some Apple essentials like a case that supports MagSafe charging. Plus, if you’re addicted to larger screens but still need to stay mobile, we’ve even found a fantastic deal on an Apple MacBook Air.
22% off in the Amazon Prime Day Sale
Apple The Apple Airpods Pro 2 Wireless Earbuds are renowned for being comfy to wear for long periods, as well as for their class-leading Active Noise Cancellation. The included charging case will bump the earbuds 6-hour charge all the way up to around 30 hours. All of these brilliant Apple features mean you can watch your entertainment in peace, knowing they’ll outlast even the longest movie marathon.
Pros
- Excellent features for those who want to watch their entertainment in peace, like Active Noise Cancellation
- Famously comfortable to wear for long periods
- IPX7 Waterproof
Cons
- A chunkier look than some other in-ear buds
| Bluetooth | 5.3 |
| Drivers | 11mm |
| Battery life | Up to 6 hours (total 30 hours with case) |
| Weight | 5.3 grams per bud |
SpigenPrice: £17.50 (was £34.99)
We love the Spigen brand, and so do plenty of satisfied owners who have invested in military-grade protection for their lovely new iPhone. This one has been drop tested, has well-designed contours for comfortable holding and – best of all – it’s MagSafe compatible. The built-in magnetic ring means that your phone, and the case, will align perfectly with our charger.
Pros
- Premium durability and protection for your iPhone thanks to military-grade materials
- Easy and fast MagSafe compatibility for charging
- Smooth contours make it comfortable to hold for long periods
Cons
- Doesn’t have a kickstand, so you’ll need to invest in a portable stand for movie sessions
| Materials | Military Grade Aerocore Aramid Fiber |
| MagSafe compatibility | Yes – built-in magnetic ring |
| Protection | Military-grade certified drop protection |
| Compatibility | Apple iPhone 16e |
| Dimensions | 75.44 x 150.62 x 11.68 mm |
| Weight | 36.86 g |
Price: £17.50 (was £34.99)
Apple Price: £1207 (was £1,399)
Don’t fancy watching films and shows on an iPhone? No problem. The Apple 2025 MacBook Air is also in the Amazon Prime Day Sale with an astonishing discount. Save almost £200 on this sleek, lightweight 15.3-inch laptop, and enjoy your entertainment on a Liquid Retina screen for excellent colours and contrast. The 18-hour battery life will also keep you watching for longer between charges.
Pros
- The large and bright display offers excellent viewing angles, colour and contrast for movies and shows
- Very lightweight for its size, so you can take this with you wherever you go for entertainment on the move
- Powerful CPU with plenty of RAM
Cons
- Not as many ports compared to larger, chunkier laptops
| Display | 15.3-inch Liquid Retina IPS display |
| Processor | Apple M4 chip, 10-core CPU |
| Graphics | 10-core GPU |
| Storage | 512GB |
| RAM | 16GB |
| Battery life | Up to 18 hours |
| Camera | 12MP webcam |
| Dimensions | 11.4 x 340.3 x 237.6 mm |
| Weight | 1.49 kg |
Price: £1207 (was £1,399)
What is Amazon Prime Day?
Amazon Prime Day is an annual shopping event. During the sale there are major discounts and special deals to be found on a wide range of products across the Amazon website.
When is Prime Day 2025?
Amazon Prime Day 2025 has started and, despite the name, is not a single day. It began on the 8th July and finishes on the 11th July.
When does the Prime Day sale end?
Amazon Prime Day 2025 finishes today – Friday 11th July.
How to get Prime Day deals
Only Amazon Prime members can access Amazon Prime Day deal (but it’s easy to start an Amazon Prime trial if you’re not currently a subscriber).
Why should you trust us?
We’re dedicated to ensuring that any information we provide is accurate and detailed. We’re constantly researching a range of tech products so that we’re always up to date with any shifts in the market, and in turn, we hope to keep you updated as well. We consider anything less than complete honesty a disservice to our readers and our reputation as a trustworthy source of unbiased, accurate product information.
Our writing team has plenty of experience testing and writing about technology, and they use that expertise in all of our articles, reviews, and advice pieces. They have complete control over their articles and choose products that they believe best match the needs of our readers. We do not accept payment for reviews. Though we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections. These links allow us to keep doing what we love: creating meaningful and valuable consumer product advice. Find out more about how we recommend products.
Chris Duffill is a senior tech reviewer experienced in hunting down the best tech deals during the various Amazon sales events that run throughout the year. He writes for Empire, What’s The Best, Yours, Closer, Heat and other brands. He specialises in home entertainment and audiovisual tech, including TVs, projectors, speakers, amplifiers, turntables and more.
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