Crypto Treasury Companies Expand Beyond Bitcoin and Ethereum Into Altcoins, NFTs and Memes
Companies are coming for your bags — hold tight! First it was institutions. Then came ETFs. Now it’s crypto treasury companies. They’re not just buying Bitcoin and Ethereum anymore — they’re scooping up your favorite altcoins, meme coins, and even JPEGs. Yes, they’re coming for your bags. So maybe, just maybe, don’t sell that bag of dog money just yet.
But before we dive into Dogecoin treasuries and NFT hoarding, let’s rewind a little.
AirdropAlert: The First Treasury Company?
Okay, this might sound like a joke — and honestly, it kind of is. But back in 2017, when we launched AirdropAlert, we weren’t just running a site. We were part of the crypto cult. You know the type. “Soon everything will be paid and run on crypto!” vibes.
When we ran airdrop campaigns for ICOs, we got paid in ETH. Not dollars. Not stablecoins. Straight up Ether. And we stacked thousands of ETH like it was magic internet gold. So when ETH rocketed in 2017? Did we sell? Of course not. ETH was the future!
But as any good story goes… we didn’t hedge.
When the market crashed, we still had a team of 15 to pay. In fiat. Watching ETH drop every week felt like our burn rate was doubling, and then doubling again! We were operating like a crypto treasury company — unintentionally. Unlike the real ones, we needed that ETH to survive. They don’t. That’s kind of the point.
In another multiverse, maybe we’d be richer than MicroStrategy. But here we are — writing blogs. And still farming airdrops.
What Does a Treasury Company Do?
Let’s get serious for a moment.
A crypto treasury company allocates part of its capital into crypto assets. The goal? Long-term upside, inflation protection, diversification, or simply to be early in emerging tech.
These companies don’t touch that crypto for operations. It just sits there. Ideally, it grows. It becomes a strategic reserve — like gold, but digital. Treasury companies might also vote in governance, stake assets, or use their holdings as a flex on Twitter.
It’s not about flipping coins. It’s about long-term conviction.
Why Do Companies Want to Hold Crypto?
Some do it for belief. Others do it for clout.
But mostly, it’s about hedging against inflation and diversifying away from fiat. With traditional finance showing cracks, companies want skin in the game. Crypto offers asymmetric upside. And for some, it’s a tech bet — investing in the future of decentralized finance, web3, and digital property rights.
Plus, there’s a PR benefit. Holding crypto makes you look modern. Innovative. Not boring.
Top 5 Bitcoin Treasury Companies
If you’re wondering who’s been hoarding the most Bitcoin, here’s the short list. Full overview here: BitcoinTreasuries.com
- MicroStrategy
The king of BTC. Over 226,000 BTC, worth billions. Michael Saylor is all in. - Marathon Digital Holdings
Public mining company holding over 17,000 BTC. Mines it and keeps it. - Tesla
Elon bought BTC, sold some, still holds ~10,500 BTC. - Block (formerly Square)
Jack Dorsey’s company holds ~8,000 BTC. Bitcoin is freedom. - Hut 8 Mining Corp
Canadian miner with 9,100+ BTC. Keeps stacking every block.
These are just the top names. But there are dozens more, from small firms to national governments.
Top 5 Ethereum Treasury Companies
Ethereum isn’t just for DeFi nerds. Major players are stacking ETH too. Here’s a glimpse of who’s in deep. For a full list, check StrategicETHReserve.xyz — and don’t miss our previous deep dive, which of course includes Sharplink and Gamesquare.
- Ethereum Foundation
Holds 240,000+ ETH. They kinda created the thing. - Coinbase
Publicly listed. HODLs millions in ETH across hot and cold wallets. - Kraken
One of the biggest staking validators. Holds large ETH positions on behalf of clients. - Consensys
Builder of MetaMask, Infura, and more. ETH-rich by design. - MakerDAO
DAO treasury holding ETH for backing DAI and protocol operations.
These entities are setting the tone for ETH as a serious treasury asset — just like Bitcoin before it.
Altcoin, NFT and Memecoin Treasuries
Now it’s getting wild. Crypto treasury companies are exploring all corners of the blockchain zoo. Not just BTC and ETH — but also XRP, SUI, DOGE, NFTs, and even HYPE tokens. Here are some real examples:
We’re seeing the start of something new. These aren’t just tokens in wallets. They’re strategic assets.
Stocks of Crypto Treasury Companies Are Pumping Too
It’s not just the tokens going up — the stocks of companies starting crypto treasuries are catching serious heat too. Investors are realizing that holding crypto on the balance sheet can boost company value, especially during bull cycles. Just look at SBET, the small-cap stock that skyrocketed after news broke that it allocated part of its treasury to crypto. Or check out the HYPE treasury stock, which rallied hard after it made strategic meme coin allocations. Markets love risk, and when companies bet on crypto, traditional investors suddenly get curious. This feedback loop of bullish news and price action can send both coins and stocks flying — creating double pumps.
Will that be sustainable? I don’t think so, but only time will tell.
Will Crypto Treasury Companies Pump Our Bags?
Let’s be real.
They already are.
Every time a firm adds crypto to its treasury, it creates demand. Demand means price go up. ETFs, DAOs, nations, and now corporations are stacking crypto — not selling it. This reduces liquid supply and sets the stage for bullish momentum.
And over time, this might reduce volatility too. Treasury stacks are long-term holds. That means less panic selling. More stability. And maybe, a smoother ride to the moon.
So yes — crypto treasury companies might just be your bag pumpers in disguise.
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Final Words
Crypto isn’t just for degens and Discord groups anymore.
Treasury companies are becoming power players. Whether it’s Bitcoin, Ethereum, or a surprise meme token, they’re placing bets. And while some are doing it for financial strategy, others are doing it for the culture.
Whatever the reason, the bags are being packed.
So HODL tight. The suits are coming for your JPEGs next.
If you enjoyed this blog, you may want to check our recent blog about AI buying a $350k NFT.
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