Hailey Bieber lands $1 billion deal for Rhode beauty brand after just three years

Hailey Bieber’s Rhode beauty brand has been acquired by cosmetics brand e.l.f. in a deal worth a reported $1 billion.

Bieber launched the brand in June 2022 and it quickly became a go-to for curated skincare. Rhode offers an array of products, including pocket blushes and lip tints.

“We can’t wait to bring Rhode to more faces, places and spaces,” she said in a statement announcing the sale.

Bieber, 28, will remain with the company as the founder and will also serve as Rhode’s chief creative officer and head of innovation.

“It’s one of the most beautiful businesses I’ve ever seen,” e.l.f Chief Executive Tarang Amin said in an interview, per The Wall Street Journal.

More to follow