- Roger Federer teased the release of the new Rolex Land-Dweller ahead of this year’s Watches and Wonders.
- Available in 36mm and 40mm, it comes in 950 platinum, 18-carat Everose gold, or white Rolesor.
- The Land-Dweller lands somewhere between sports luxe and future icon.
Only Rolex could hijack the Watches & Wonders spotlight before the event even started… and all it took was Roger Federer’s wrist and a grainy Instagram post. The Swiss luxury brand famously refuses to give away any information to media ahead of the big reveal in Geneva, instead opting to enlist the help of a tennis legend the day before the fair.
The all-new Oyster Perpetual Land-Dweller is already proving to be one of the hardest watches to get your hands on in 2025. Designed for “well-grounded men and women who build their own destinies,” it’s also Rolex’s most forward-thinking release in years.
With its integrated bracelet and icy-cool aesthetic, the Land-Dweller lands somewhere between sports luxe and future icon. Available in 36mm and 40mm, it comes in 950 platinum, 18-carat Everose gold, or white Rolesor. Sharp, seamless and, naturally, impossible to buy. It’s Rolex doing what Rolex does best.
At first glance, the dial is clean and unmistakably refined. Look closer, though, and a subtle honeycomb pattern reveals itself — a geometric texture that plays with light just enough to stand out. It’s the kind of quiet detail that rewards those paying attention. Think of it like a perfectly tailored suit with a hidden flourish inside the lining.
Beneath that dial lies Calibre 7135 — Rolex’s latest mechanical flex. Anchored by the brand’s new proprietary Dynapulse escapement, it swaps traditional ticking for a rolling motion. The result is a timepiece that’s smoother, more efficient, and near-impervious to magnetism. You won’t see it, but you’ll certainly feel it.
