Amazon Prime Day live: The discounts that are actually worth your money

Save more than £10 on this Fairy detergent twin pack
This twin-pack of Fairy non bio pods is currently cheaper than it is in the supermarkets, so if you’re running low on detergent, now’s a smart time to stock up.
Fairy non bio washing detergent pods, twin-pack: Was £36, now £24.99, Amazon.co.uk

IndyBest reviewer Zoe rated it the best for sensitive skin, saying it tackled everything from everyday wear to tougher stains like food spills and mud on kids’ clothes.
Alex Lee9 July 2025 12:52
These are the best mattress Prime Day deals
If you’re after a new mattress this Prime Day, Sarah’s got you covered. She’s been keeping a close eye on all the top-rated brands, from Simba and Silentnight to DreamCloud and Nectar, and has pulled together the best deals in one place.
Most of the options she’s picked out have been personally tested, so you can trust they’re actually worth it. Head to her guide below for all the details.
Alex Lee9 July 2025 12:37
The Color Wow dream coat has been slashed by 50% in the Prime Day sale
If there’s one thing I hear constantly at the IndyBest desk, it’s our beauty writers raving about Color Wow’s dream coat. They’ve been using it for ages, and it’s a non-negotiable step in their haircare routine.

In beauty writer Lucy’s review, she was seriously impressed by how well it held up. Even after a full day in the rain, her hair stayed smooth, straight and shiny. Now that it’s half price for Prime Day, it’s the perfect time to stock up.
Alex Lee9 July 2025 12:22
This Oral-B electric toothbrush is down to just £130 for Prime Day
This is the electric toothbrush I recommended to my parents when their old ones went kaput earlier this year. It hits that sweet spot between price and performance, and now it’s down to £129.99, which makes it an even sweeter deal.

In tech writer Steve’s review, he said it was the best value brush in the range with a digital display. You can easily see which of the five brushing modes you’re using, plus battery life and reminders to change the head. It doesn’t come with all the bells and whistles of the pricier iO9, but the essentials are all here, and it feels like a premium bit of kit.
Alex Lee9 July 2025 12:07
This LG telly is more than half-price in the Prime Day sale
This is a huge saving on a beautiful mid-range LG telly. The 43in NanoCell model is now just £199.99, which is more than 50 per cent off the original price, and the lowest I’ve seen it go.

It uses LG’s NanoCell tech for more accurate colours than a standard LED, and it runs on WebOS, which I still think is one of the easiest smart TV platforms to use. For under £200, it’s a great pick for a bedroom or a second room where you want decent picture quality without spending a fortune.
Alex Lee9 July 2025 11:52
Save more than £100 on the Apple Watch Series 10 this Prime Day
This is the lowest price I’ve seen on the latest Apple Watch since it launched. The Series 10 is now down to £295 in the Prime Day sale, saving you 26 per cent.

Tech critic David Phelan named the series 10 the best overall pick in his best Apple Watch guide, highlighting the new processor, larger display and sleek design. If you’re after a premium smartwatch and want the newest model, this is a great time to grab it.
Alex Lee9 July 2025 11:37
Save more than 20% on this Bosch lawnmower this Prime Day
I spotted this deal while going through Amazon’s Prime Day garden deals, and it’s one of the best-value mowers I’ve seen so far.
Bosch corded lawnmower EasyRotak 32-220: Was £113, now £86.49, Amazon.co.uk

The Bosch EasyRotak 32-220 is lightweight, easy to store and comes with foldable handles, which is ideal if you’re short on space. While I haven’t tested this one myself, one of our writers has reviewed a very similar model from Bosch’s rotak range, and it got a giant thumbs-up. They found it “lightweight, easy to push around and a great pick for small gardens on a budget”.
Alex Lee9 July 2025 11:22
Every Fire TV Stick has been slashed in price this Prime Day
Who needs a new TV when you can plug a discounted Fire TV Stick into the back and make it as smart as an LG or Samsung? Not me, and not you, now that Amazon’s slashed the price of its entire Fire TV Stick range.
Tech writer Steve’s got all the details in his article below:
Alex Lee9 July 2025 11:07
The Ninja Crispi air fryer has never been cheaper
I reviewed the Ninja crispi just a couple of months ago, and it’s still the air fryer I’m using at home right now. It’s compact, clever and actually feels like something new in a sea of lookalike appliances. The PowerPod sits on top of a glass bowl, which you can cook in, store in and eat from.
It’s on sale right now, and i’ve got all the details in the article below:
Alex Lee9 July 2025 10:52